Jack Walker
The Knowledge Economy.
In all marketing, I totally believe that we need to turn our back on just providing information for information's sake.
When looking at the marketing and business growth strategies that truly work, implemented by highly successful entrepreneurs, thought leaders, coaches and experts, they have all made the move away from playing in the Information Economy, towards a way of providing REAL Knowledge and Wisdom - enter The Knowledge Economy.
What is it that we all need in an "expert" business to make it thrive in The Knowledge Economy? Products and services that provide Coaching, Training and Mentoring to consumers.
Coaching - to help people get to the point that they realise they need to make a change.
Training - to give them the skills to make the change possible - coaching alone wont help them.
Mentoring - walking alongside and hold their hand when needed - coaching and training guarantee nothing.
This three-part business model is the model that every expert needs to create. And a move away from just selling time for money though 1-to-1 services means that it becomes scaleable.
The answer: A productised business that enables you leverage your time, technology and serves your customers in the way they choose to be served.
A one size fit's all, time-for-money, one-dimensional business won't cut it in any expert or coaching niche any longer.
Heading
Add a title
Use this text to describe your feature in detail. Visitors enjoy reading well written, descriptive copy about specific features of your product.
Add a title
Use this text to describe your feature in detail. Visitors enjoy reading well written, descriptive copy about specific features of your product.
Add a title
Use this text to describe your feature in detail. Visitors enjoy reading well written, descriptive copy about specific features of your product.
Heading
Heading
Text & Image
Pair text with an image to call out a particular feature, benefit, or product. A common best practice is to stack multiple Text & Image sections in an alternating pattern.
Heading
Text & Image
Pair text with an image to call out a particular feature, benefit, or product. A common best practice is to stack multiple Text & Image sections in an alternating pattern.
Text & Image
Pair text with an image to call out a particular feature, benefit, or product. A common best practice is to stack multiple Text & Image sections in an alternating pattern.
Image
Imagery can be used to show off your brand or product. You can optionally link your image to another page.
Text & Image
Pair text with an image to call out a particular feature, benefit, or product. A common best practice is to stack multiple Text & Image sections in an alternating pattern.
Text & Image
Pair text with an image to call out a particular feature, benefit, or product. A common best practice is to stack multiple Text & Image sections in an alternating pattern.
"Proin nibh arcu, consectetur a odio nec, aliquet suscipit enim. Suspendisse aliquam, libero ac tincidunt suscipit, lacus quam commodo odio, nec faucibus arcu ante in odio. Proin ornare luctus massa, id hendrerit tellus auctor eu. Nullam eget egestas orci."
Testimonial
Job Title
"Proin nibh arcu, consectetur a odio nec, aliquet suscipit enim. Suspendisse aliquam, libero ac tincidunt suscipit, lacus quam commodo odio, nec faucibus arcu ante in odio. Proin ornare luctus massa, id hendrerit tellus auctor eu. Nullam eget egestas orci."
Testimonial
Job Title
"Proin nibh arcu, consectetur a odio nec, aliquet suscipit enim. Suspendisse aliquam, libero ac tincidunt suscipit, lacus quam commodo odio, nec faucibus arcu ante in odio. Proin ornare luctus massa, id hendrerit tellus auctor eu. Nullam eget egestas orci."
Testimonial
Job Title
Showcase Section
A Showcase is an easy way to make a product or service stand out from the rest of the page. Grab visitor's attention with exciting background imagery and a clear call to action.
Call To Action
An instruction to the audience to provoke an immediate response, usually using an imperative verb such as buy now, find out more or visit a store today.