The Knowledge Economy.

In all marketing, I totally believe that we need to turn our back on just providing information for information's sake.

When looking at the marketing and business growth strategies that truly work, implemented by highly successful entrepreneurs, thought leaders, coaches and experts, they have all made the move away from playing in the Information Economy, towards a way of providing REAL Knowledge and Wisdom - enter The Knowledge Economy.

What is it that we all need in an "expert" business to make it thrive in The Knowledge Economy? Products and services that provide Coaching, Training and Mentoring to consumers.

Coaching - to help people get to the point that they realise they need to make a change.

Training - to give them the skills to make the change possible - coaching alone wont help them.

Mentoring - walking alongside and hold their hand when needed - coaching and training guarantee nothing.

This three-part business model is the model that every expert needs to create. And a move away from just selling time for money though 1-to-1 services means that it becomes scaleable.

The answer: A productised business that enables you leverage your time, technology and serves your customers in the way they choose to be served.

A one size fit's all, time-for-money, one-dimensional business won't cut it in any expert or coaching niche any longer.